Ben Preiss
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“High School Musical 2” might have been the most watched event ever broadcast on basic cable, surpassing the debut of “Monday Night Football” on ESPN that attracted 16 million viewers. The High School Musical franchise has the tween demographic, kids between the ages 6 to 14, locked up. The Disney Channel estimates that “High School Musical 2” alone is “is a $100 million enterprise.”  Zac Effron is on the cover of Rolling Stone. Ashley Tisdale is making her way around the talk show circuit. The whole gang has appeared on ABC News' "Good Morning America."
The cast of "High School Musical 2" is everywhere -- and that's just how their fans like it.
The movie's rollout this weekend on the Disney Channel -- Disney is the parent company of ABC News -- was not just an entertainment event: For scores of kids, it was a social event, with sleepovers and parties to celebrate the return of America's favorite classmates.
"My daughter and her friends love to dance like maniacs, sing all the songs -- nothing but good clean fun," said Dawn Schwartz, mother of six year-old Samantha Schwartz.
The music, the moves, the star-crossed romance drew 170 million viewers to the first "High School Musical," making it a smash hit.
(abcnews.go)References: nytimes, abcnews.go Filed In: |
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