These New High Noon Hard Seltzers are Refreshing and Flavorful
Michael Hemsworth — May 7, 2020 — Marketing
References: highnoonspirits & drugstorenews
Two new flavors of High Noon Hard Seltzers have been unveiled by the California-based company to offer consumers a summertime-ready libation option that's perfect for enjoyment in the warm weather.
The new flavors include Lime and Peach, which are both perfectly balanced with summery flavor along with a sparkling profile to make them ideal for consumers seeking out an alternative to existing canned libation options. The drinks have been announced alongside a new partnership with Barstool Sports that will help to roll out the new products and get them noticed by the right consumers.
Speaking on the new High Noon Hard Seltzer flavors, VP and General Manager for E. & J. Gallo Spirits Britt West said, "The consumer response to High Noon has been off the charts, and we continue to strengthen our portfolio to solidify our position within the category, capitalizing on key consumer trends and flavor gaps across key category flavors. While the summer season won't be the same this year, we know consumers will love the new flavors."
The new flavors include Lime and Peach, which are both perfectly balanced with summery flavor along with a sparkling profile to make them ideal for consumers seeking out an alternative to existing canned libation options. The drinks have been announced alongside a new partnership with Barstool Sports that will help to roll out the new products and get them noticed by the right consumers.
Speaking on the new High Noon Hard Seltzer flavors, VP and General Manager for E. & J. Gallo Spirits Britt West said, "The consumer response to High Noon has been off the charts, and we continue to strengthen our portfolio to solidify our position within the category, capitalizing on key consumer trends and flavor gaps across key category flavors. While the summer season won't be the same this year, we know consumers will love the new flavors."
Trend Themes
1. Flavored Hard Seltzer - The rising trend on flavored hard seltzers can take advantage of creating innovative and refreshing summer drink options.
2. Partnerships with Influencers - Collaborations with influencers like Barstool Sports can help market new products to the right consumers and build brand awareness.
3. Capitalizing on Consumer Trends - Focusing on key consumer trends and flavor gaps can help strengthen product portfolios and satisfy consumer desires.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry can benefit from developing new and refreshing drink options that cater to consumers' tastes and preferences.
2. Marketing and Advertising - Marketing and advertising industries can collaborate with companies, brands, and influencers to help market products to the right consumers and boost brand awareness.
3. Consumer Goods - Consumer goods industry can benefit from focusing on emerging trends in the market to strengthen product portfolios and satisfy consumer demands.
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