Superstar

Hewlett Packard N°564 Packaging Emphasizes an Exorbitant Price

By: Amelia Roblin - Published: Oct 24, 2013 • References: behance.net and thedieline
Think about how much printer ink you actually get in a brand new ink cartridge. Designer Celeste Watson aims to emphasize that, per milliliter, you can actually buy perfume for a much lower price. Hewlett Packard N°564 packaging was developed to make a statement about the value of a product that's marketed as a staple household item, but that costs more than many luxuries.

You can probably tell that the inspiration for these cartons came directly from the iconic box of the Chanel N°5 fragrance. It displays the same simple typeface, the beautiful white space and introduces a splash of color to the fine borders. Hewlett Packard N°564 packaging would never be used by the company of course; just check out what's written on the back label.