The Second Helmut Lang LA Store is the Brand's US Flagship

By: Rebecca Byers - Nov 10, 2015
References: superfuture
A second Helmut Lang LA store was recently opened in West Hollywood, which will serve as the brand's US flagship. The first Helmut Lang LA store is the brand's tiny shop in Brentwood. The monochrome boutique resides in a space that formerly housed an art gallery and sits at a sprawling 7,000-square-feet.

The stunning whiteout retail space boasts the brand's new retail concept created by local practice Standard Architecture. The chic West Hollywood-located Helmut Lang LA boutique is situated on a reasonably sized plot of land that has been designed by landscape architect David Laforga.

Located on Melrose Avenue, the new Helmut Lang US flagship is surrounded by similarly posh fashion boutiques and features a custom concrete sculpture by artist Mark Hagen.