Target's 360-Degree Experience Takes You into a Haunted House Online

By: Laura McQuarrie - Oct 23, 2015
References: digitalbuzzblog
Since the immersive nature of virtual reality has the potential to make Halloween even scarier, Target is using this technology to take audiences into a haunted house online through YouTube.

The 'House on Hallow Hill' experience begins by introducing viewers to a creepy house. In first-person perspective, a viewer is made to feel as though they were about to take a picture of the house, when a raven snatches up their phone. To retrieve it, a user must venture inside the haunted house. The adventure continues using YouTube's 360-degree video format and annotations to guide viewers through their own choose-your-own-adventure experience.

Considering Target's main audience, the Halloween content is family-friendly, but nonetheless fun to explore on either a tablet, mobile device or desktop computer as an example of immersive VR marketing.