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The Harvey Nichols Sale Campaign Encourages Participation Not Admiration

By: Meghan Young - Published: • References: ddb & ibelieveinadv
The Harvey Nichols Sale campaign encourages people to "stop window shopping," as its tag line states simply. Although window shopping is easier on the wallet, it is definitely not easier on the mind, especially when there is a serious winter sale going on. Just in time for the holiday season, the Harvey Nichols brings out the big guns.

Conceived and executed by DDB, an ad agency based in London, England, the Harvey Nichols Sale campaign features three beautiful models comically pressing their faces up against a window. These images are clever and creative while also showing how ridiculous it is to pass up on an opportunity like this. Not to mention that everyone deserves a special Christmas to themselves. Stats for Face Squashing Ads Trending: Older & Warm
Traction: 2,314 clicks in 158 w
Interest: 2.4 minutes
Concept: Harvey Nichols Sale Campaign
Related: 43 examples / 33 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: human-devouring animal ads, comic-inspired kid campaigns, and gothic illustration campaigns.