Lingerie ads usually opt for cleavage-covered models, but not the Harvey Nichols Lingerie with Lycra Mesh print ads. These ads do the complete opposite of many lingerie ads by using waif-thin models and dramatic photoshopping.
The Harvey Nichols Lingerie with Lycra Mesh prints fit in with a general theme for the upscale department store's ads; their lingerie ads tend to be on the creepier side of advertising. By using manequin-like models and some undeniable photoshopping, the Miami Ad School of Europe creates head-turning ads for Harvey Nichols.
The Harvey Nichols Lingerie with Lycra Mesh print ads are promoting the company's use of lycra mesh in their lingerie, which can be an exceptionally stretchable fabric. The photoshopping techniques used to create eerily long limbs on the models therefore effectively mimics the stretchy nature of their lycra mesh lingerie.