Star

McDonald's Creates Alternative Happy Meal Characters to Appeal to Kids

By: Tia Clarke - Published: • References: creativebloq & designtaxi
McDonald's has unveiled a range of wacky Happy Meal characters that will appeal to children of all ages. The designs feature the iconic Happy Meal box transformed into three dimensional playful characters, including everything from magicians to cowboys. Paris-based agency TBWA created these distinctive designs for McDonald's latest Happy Meal campaign.

McDonald's has created some memorable ad campaigns and children's characters over the years, from its hilarious Eurosaver recession busting ads in Europe, to Ronald McDonald. The brand also has a savvy PR team that's re-marketing McDonald's as a healthy choice, by making their ingredients and sources more transparent.

Despite the recession, McDonald's is one of the few brands whose revenue continues to increase year after year. Stats for Wacky Fast Food Characters Trending: Older & Average
Traction: 4,327 clicks in 85 w
Interest: 2.2 minutes
Concept: Happy Meal Characters
Related: 96 examples / 74 photos
Segment: Neutral, 4-55
Comparison Set: 35 similar articles, including: heat-sparking sandwich ads, fast food interior overhauls (update), and upfront fast food responses.