The Maoam Mischief Manor Shares a Journey for Household Groups
Laura McQuarrie — October 17, 2020 — Marketing
References: campaignlive
Haunted house events around the world are being cancelled in response to the coronavirus pandemic but Maoam is creating a fun Halloween pop-up in the UK that sticks to safety protocols. The Maoam Mischief Manor has been designed so that one household group at a time may enter and explore a haunted house-style journey of zombie hands, carnival mirrors and ghostly animations. On their journey through the pop-up, groups will be guided along the way by an ambassador so that the experience remains safe for all.
The pop-up will be touring various shopping destinations in the UK, offering an experience that will help to replace traditional haunted houses, trick or treating and other spooky seasonal events.
As Harriet Hogge, marketing manager at Maoam, says: "We wanted to reignite the excitement of experiential while ensuring we follow government guidelines, and Global has helped us achieve that goal – it is fantastic to prove unique experiences can still be created despite the current challenges we face."
Image Credit: Maoam
The pop-up will be touring various shopping destinations in the UK, offering an experience that will help to replace traditional haunted houses, trick or treating and other spooky seasonal events.
As Harriet Hogge, marketing manager at Maoam, says: "We wanted to reignite the excitement of experiential while ensuring we follow government guidelines, and Global has helped us achieve that goal – it is fantastic to prove unique experiences can still be created despite the current challenges we face."
Image Credit: Maoam
Trend Themes
1. Virtual Haunted Houses - The trend of haunted attractions going virtual, with interactive features that allow participants to engage in the experience from the comfort of their own homes.
2. Experience in a Box - The trend of immersive, multisensory experiences being packaged and sold as a subscription or one-time purchase that can be enjoyed at home.
3. Contactless Entertainment - The trend of offering entertainment experiences that require minimal or no contact, such as drive-in movies or outdoor exhibits.
Industry Implications
1. Entertainment - The entertainment industry could explore ways to bring immersive, interactive experiences into homes through virtual and sensory technology.
2. Retail - Retailers can explore opportunities to offer experiential pop-ups or packaged experiences that provide a unique shopping experience and drive foot traffic.
3. Event Planning - Event planners can adapt to the climate of the pandemic by offering contactless or socially distanced experiences, such as outdoor events or subscription-based experiences.
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