Skittles' Halloween Candy Ad Tells an Unusual Tale of Friendship

By: Laura McQuarrie - Oct 11, 2014
References: skittles & creativecriminals
This Halloween candy ad from Skittles begins by telling the story of an unlikely friendship between a boy and a giant spider. The tale begins on Halloween, with a kid looking at little packets of Skittles that have been stuck in a spider's web. It seems sneaky that the giant spider is kind enough to offer the kid a helping hand if he happens to get stuck while retrieving the Halloween candy.

Although you'd expect thing to go awry, the story goes on to say that the spider and the boy became the very best of friends. However, moments later, it's revealed that this is not the true telling of the story and it had a pretty predictable ending that you could have seen coming right from the very start.