Novelty Badass Cups
The badass cup design features a special trigger handle and is made from porcelain with a capacity of 7.6 oz.
Designed by chillichilly, a Hong Kong-based design studio, the mug comes in black with a platinum plated trigger, or white with a gold plated trigger.
Implications - One of the best ways a company can distinguish itself in a crowded marketplace is by developing products that offer a novelty design on a tried and true product. By adding an unconventional design to a standard product, the company attracts interest from consumers seeking something different in an everyday product.