The Belgian Center for Guide Dogs is hoping to get more financial support for training its important animals with these ads. As the images illustrate, there is a serious lack of guide dogs for the blind, a drastic difference in population from one to the other.
The print ads each feature a single guide dog leading a pack of blind people behind, each holding on with a leash. The leashes are tangled, people are squished together and it is an absurd and saddening image to see the crowd of people who should each have their own dog. Beneath the images is the simple but direct statement, "We need more guide dogs."
The settings of each ad present a dangerous situation for the blind who do not have access to a guide dog such as a crosswalk, stairs and street.
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