Acclaimed photographer Yu Tsai captured Sports Illustrated babe Irina Shayk alongside male model Clint Mauro.
Even though the ads are excessively sexual and a bit cheesy, Guess sure knows how to sell their jeans. I am sold.
Implications - Everyone knows that sex sells and not many brands can do it as good as Guess. People look forward to seeing their new campaigns because they are full of beauty, fashion and rebellion. Businesses that use sex appeal in a tasteful manner will create buzz from excited consumers who are willing to buy their products.