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Guess Goes For The Kill With Irina Shayk For S/S 09

By: Ayman - Published:   Updated: Jul 18 2011 • References: guess & yutsai
While Guess went for a blonde beehive look with model Franziska Frank in their S/S 09 ads, their swimwear, bags and footwear ads are all about brunette-glam.

Photographed by Yu Tsai, the ads feature model Irina Shayk looking like a James Bond character with looks that could kill.

The ads feature the latest pieces from the Guess Spring/Summer 2009 collection.

Model Irina Shayk is a regular in the coveted Sports Illustrated Swimsuit issue.

Implications - Consumer demand for sexual imagery is still high. As such, fashion spreads are continuing to utilize attractive models to sell their wares. Corporations looking to produce effective advertising campaigns may consider hiring models that are attractive to the company's targeted demographic.

Stats for Femme Fatale Swimwear Trending: Older & Warm
Traction: 62,210 clicks in 291 w
Interest: 4 minutes
Concept: Femme Fatale Swimwear
Related: 94 examples / 72 photos
Segment: Females, 18-55
Comparison Set: 34 similar articles, including: passionate accessories ads, blonde beehive hairstyles, and poolside pooch fashion.