The praised photographer behind Gu Photography chose to devote an entire series of snapshots on Special Olympic athletes. The photos are inspirational close-ups of the Olympians, and are all brightly lit to accentuate their features. This photo series proves just how diverse Olympians are; the athletes span a wide range of ages, and come from a plethora of different countries to compete.
The Gu Photography Special Olympics series is packed with personality and perseverance.
Implications - Consumers seek to build a relationship with companies so that they can trust in the quality of their products and services. If companies use personable portraits of employees or customers in their advertising, consumers will attribute that face with the brand name. Companies can utilize this technique when attempting to seem relatable to their desired demographics.