Morrisons' Grocery Store Print Ads Are Styled Like Wrapping Paper

By: Laura McQuarrie - Dec 17, 2014
References: morrisons & coloribus
This festive Christmas grocery store print campaign from Morrisons Supermarkets stages essentials for the holiday table like patterned prints on gift wrap.

These prints include Brussels sprouts, turkey, mince pies, carrots and slices of beef, laying out multiples of each food item in a way that suggests plenty of abundance for the holiday season. These food items are set against an opulent gold background and broken up by small sprinklings of spices, clustered seeds or other small embellishments. To compliment each festive print, the repeated images are overlayed with a gift tag that provides more information about each holiday food item that you'll find at Morrisons. Although it tends to go overlooked, being fortunate enough to enjoy treats like these during a nice Christmas meal is truly a gift in itself.