The well-known infomercial for the cleaning cloth 'ShamWow!' meets its match with this Greenpeace 'ScamWow' spoof. Referring to the serious situation of the BP Oil Spill and morphing it into an infomercial for oil-spill clean-up, this Greenpeace 'ScamWow' ad makes its audience think long and hard about the long-term effects of the oily mess.
Although hilarious in its execution, Greenpeace's 'ScamWow' video touches upon a subject that is no laughing matter.
Implications - The spoof is the perfect example of humor coming together with serious issues to send a message that may otherwise be overlooked. These causes require a great deal of attention, but in the headline and viral video age, the means of attracting viewers are different. While certain causes may be drab or uninteresting in nature, videos such as this ensure widespread awareness.
Stats for Oil Spill Clean-Up Parodies
Trending: Older & Chilly
Research: 1,450 clicks in 301 w
Interest: > 3 minutes
Concept: Greenpeace Scamwow
Related: 92 examples / 71 photos
Segment: Neutral, 18-35
Comparison Set: 34 similar articles, including: social awareness greetings, shocking eco-activism, and celeb oil spill solutions.
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