Hidden in each of these Clorox Green Works ads is a polar bear, a sea turtle and a dolphin that are barely visible since they are swimming in such murky water. As Green Works is a naturally derived cleaning product, it is branded with strong ties to the environment and remarks that "Only stains should disappear."
Since a lot of the cleaning products that we use end up down the drain, this is like a nightmarish representation of what might happen to sea life and other animals with the continued use of harmful, toxic-laden chemical cleaners. Although the lone animals in this print campaign seem pretty peaceful, you can be sure that they won't be able to swim much longer in that water. Similarly, you probably don't want to be breathing in the same kind of harmful ingredients, even if the effects of them aren't as apparent as this.
Stats for Murky Animal Endangerment Ads
Trending: Older & Mild
Research: 345 clicks in 103 w
Interest: 0.6 minutes
Concept: "green Works"
Related: 62 examples / 48 photos
Segment: Females, 18-35
Comparison Set: 23 similar articles, including: iconic cleaner branding, all-green cleaning products (sponsored), and contemporary cleaning products.
Murky Animal Endangerment Ads
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