With Local Gardeners, Strongbow Created a Green Space in the City
Laura McQuarrie — April 12, 2016 — Marketing
References: strongbow
Most people who spend their lives surrounded by concrete in an urban environment have a huge appreciation for green space in the city. In order to bring vibrant greenery to an area that lacked it, Strongbow teamed up with a group of Gorilla Gardeners to liven up an abandoned area in Johannesburg, South Africa. This 'Nature Remixed' intervention involved creating an orchard, which is now a peaceful oasis where apples trees will grow in the city.
Beyond its role as a producer of apple ciders, Strongbow is on a global mission to bring more nature into urban settings and all the while, enrich communities, cultures and public spaces.
As well as being able to see Strongbow's first initiative mapped on its website, the brand lists other inspiring examples of how derelict spaces are being transformed with nature.
Beyond its role as a producer of apple ciders, Strongbow is on a global mission to bring more nature into urban settings and all the while, enrich communities, cultures and public spaces.
As well as being able to see Strongbow's first initiative mapped on its website, the brand lists other inspiring examples of how derelict spaces are being transformed with nature.
Trend Themes
1. Urban Greening - Disruptive innovation opportunity: Develop technologies and strategies for bringing green spaces to urban environments, improving the quality of life for city dwellers.
2. Guerilla Gardening - Disruptive innovation opportunity: Create systems and platforms to connect guerrilla gardeners, enabling them to transform abandoned areas into productive and vibrant green spaces.
3. Nature Remixed Interventions - Disruptive innovation opportunity: Innovate new ways to revitalize derelict spaces with nature, creating peaceful oases and contributing to the beautification of cities.
Industry Implications
1. Urban Planning - Disruptive innovation opportunity: Integrate urban greening initiatives into city planning strategies, maximizing the incorporation of green spaces in urban design.
2. Environmental Conservation - Disruptive innovation opportunity: Develop sustainable solutions for urban environments that balance human activities with the preservation and restoration of natural ecosystems.
3. Community Development - Disruptive innovation opportunity: Engage local communities in the process of transforming derelict spaces, fostering a sense of ownership and empowerment for residents.
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