Matchaful Offers Green Matcha Tea in a Format That Can Be Enjoyed Cold

By: Laura McQuarrie - Oct 14, 2016
References: matchaful & wellandgood
In addition to selling its matcha powder by the tin, Matchaful sets itself apart by offering the potent matcha green tea powder in individual on-the-go sachets. This is particularly noteworthy because matcha tea is often sold as part of ritualistic tea sets that honor the ancient traditions of preparing and serving this tea hot.

What's most interesting about Matchaful's single-serve tea powders is that the reverse side includes a set of cold brew instructions that encourage consumers to add the powder directly to a water bottle and shake.

The product is made with 100% organic, ceremonial matcha from Nishio, Japan, but the way that this matcha green tea product is packaged and branded makes this antioxidant-rich beverage much more accessible to the masses that are now becoming increasingly interested in health.