These New Green Giant Products Come in Three Varieties
Michael Hemsworth — August 23, 2022 — Marketing
References: greengiant & foodbev
These new Green Giant products are being launched in the freezer aisle at grocers in the US for consumers to choose as a simple yet delicious way to enhance their favorite meals.
The products include the Zucchini Tots, Restaurant Style sides and the Veggie Spiral Skillets, which each come in a variety of options. The Zucchini Tots come in Sour Cream & Onion, Parmesan Cheese and Pizza flavors, while the Veggie Skillets come in Teriyaki, Marinara and Garlic Basil. Finally, the Restaurant Style sides come in four options including Honey Glazed Carrots with Sage Butter, Cauliflower & Fire Roasted Onions with Garlic Butter, Teriyaki Cauliflower & Broccoli and Garlic Parmesan Green Beans.
President of Frozen and Vegetables and Senior VP of B&G Foods Kristen Thompson spoke on the new Green Giant products saying, "The continued success of our Veggie Swap-Ins line proves that consumers are always looking for creative new ways to cook and eat their vegetables. We developed our latest innovations in partnership with highly trained chefs to help make cooking delicious, restaurant-quality veggie-based meals and sides at home more convenient – and flavourful – than ever.”
The products include the Zucchini Tots, Restaurant Style sides and the Veggie Spiral Skillets, which each come in a variety of options. The Zucchini Tots come in Sour Cream & Onion, Parmesan Cheese and Pizza flavors, while the Veggie Skillets come in Teriyaki, Marinara and Garlic Basil. Finally, the Restaurant Style sides come in four options including Honey Glazed Carrots with Sage Butter, Cauliflower & Fire Roasted Onions with Garlic Butter, Teriyaki Cauliflower & Broccoli and Garlic Parmesan Green Beans.
President of Frozen and Vegetables and Senior VP of B&G Foods Kristen Thompson spoke on the new Green Giant products saying, "The continued success of our Veggie Swap-Ins line proves that consumers are always looking for creative new ways to cook and eat their vegetables. We developed our latest innovations in partnership with highly trained chefs to help make cooking delicious, restaurant-quality veggie-based meals and sides at home more convenient – and flavourful – than ever.”
Trend Themes
1. Ready-to-prepare Frozen Veggie Products - The trend of frozen veggie products provides an opportunity for companies to create easy and accessible ways for consumers to incorporate vegetables into their meals.
2. Variety in Green Giant Products - Expanding the variety in Green Giant's frozen veggie products provides an opportunity for consumers to try new and innovative vegetable dishes.
3. Creative Vegetable-based Meals - The trend of consumers seeking creative new ways to cook and eat vegetables provides an opportunity for companies to develop innovative and flavorful vegetable-based meals.
Industry Implications
1. Frozen Food Industry - The growth in consumer demand for convenient and healthy frozen food products presents an opportunity for companies to innovate with new and unique offerings.
2. Vegetable Production Industry - As the popularity of veggie-based meals continues to rise, the vegetable production industry could explore new partnerships with food companies to promote and sell their products in innovative ways.
3. Restaurant Industry - As consumers seek restaurant-quality meals at home, the restaurant industry can capitalize on developing healthy and flavorful vegetable-based dishes to incorporate into their menus.
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