This Burger Grease Art campaign has a man using the grease from Arby’s competitor’s burgers to create a giant reproduction of Da Vinci’s "Mona Lisa." Although watching this video can be difficult, especially after a large greasy meal, I must admit that the man is very talented in reproducing Da Vinci’s masterpiece.
Implications - Calories and the control of cholesterol can be a touchy subject for many consumers; however, this Arby's ad approaches the issue in a way that is easily accepted by a wide audience. Incorporating iconic imagery and a more lighthearted note to the issue while still bringing it to light as a downfall of competitors is a difficult task that Arby's has seemed to conquer.
Stats for Art From Burger Grease
Trending: Older & Mild
Research: 3,882 clicks in 372 w
Interest: > 3 minutes
Concept: Art From Burger Grease
Related: 44 examples / 34 photos
Segment: Females, 18-35
Comparison Set: 16 similar articles, including: obsessions with super-sized food, greasy undergarments, and sneaker burgers.
Art From Burger Grease
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