You may think subway grates look nasty, but 'Surprise Party Specialists' in NYC found a way to make the grates a good time. Whenever the subway cruises by, streamers surprise you from the grate. The ad, developed by GJP Advertising, is innovative and well connected to the value proposition.
Implications - These pop up streamers will definitely add a hilariously fun party mood to the streets. I bet you can imagine the pranks that would ensue as people set up tourists to be shocked by the unsuspecting streamers. Hopefully Surprise Party Specialist have also developed a way to keep these street decor from getting filled with dirt and grime.
Stats for Gratevertising
Trending: Older & Mild
Research: 6,130 clicks in 465 w
Interest: 4 minutes
Related: 74 examples / 57 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: eco-friendly phone chargers, portable frappe cups, and lifestyle-depicting prescription packaging.
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