Gratevertising - Party Store Uses Subway Grates for Promotion (GALLERY)


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Jeremy Gutsche
On: May 27, 07
1395 Trends
612 Comments

Rockstar

Gratevertising - Party Store Uses Subway Grates for Promotion (GALLERY) [Edit]

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You may think subway grates look nasty, but ‘Surprise Party Specialists’ in NYC found a way to make the grates a good time. Whenever the subway cruises by, streamers surprise you from the grate. The ad, developed by GJP Advertising, is innovative and well connected to the value proposition.

Great tag line: "Surprise Party Specialists," which is perfectly nice until an unsuspecting jittery person suffers a heart attack or, more realistically, until those streamers turn black (we're guessing about 10 minutes in NYC). (core77)

Gratevertising - Party Store Uses Subway Grates for Promotion (GALLERY) 2

Gratevertising - Party Store Uses Subway Grates for Promotion (GALLERY) 3

Via: core77

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Comments:

I love this ad campaign -- very innovative and hilarious, too.

By: Nigel Goodwin on May 30, 07 | 72 Trends | 15 Comments

Very Creative Ad-campaign!

By: MalteCalle on May 31, 07 | 0 Trends | 4 Comments

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