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Gratevertising Edit
Party Store Uses Subway Grates for Promotion

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Party Store Uses Subway Grates for Promotion
Gratevertising - Party Store Uses Subway Grates for Promotion (GALLERY) 2
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Gratevertising - Party Store Uses Subway Grates for Promotion (GALLERY)
Party Store Uses Subway Grates for Promotion
 Published: May 27, 07
Comments: 3 Views: 4,227

You may think subway grates look nasty, but ‘Surprise Party Specialists’ in NYC found a way to make the grates a good time.  Whenever the subway cruises by, streamers surprise you from the grate.  The ad, developed by GJP Advertising, is innovative and well connected to the value proposition.

Great tag line: "Surprise Party Specialists," which is perfectly nice until an unsuspecting jittery person suffers a heart attack or, more realistically, until those streamers turn black (we're guessing about 10 minutes in NYC). (core77)

References:  core77

Filed In:  business,  marketing,  retail








Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Gratevertising or comment about Party Store Uses Subway Grates for Promotion.

Nigel Goodwin on May 30, 07  70 Trends   15 Comments
I love this ad campaign -- very innovative and hilarious, too.
Nigel Goodwin on May 30, 07  70 Trends   15 Comments 0
MalteCalle on May 31, 07  0 Trends   4 Comments
Very Creative Ad-campaign!
MalteCalle on May 31, 07  0 Trends   4 Comments 0
Favorited by Sam A on Jan 21, 09
Michael Ricks on May 21, 09  0 Trends   2 Comments
This photo is Toronto -Old City Hall clock tower on Queen St.
Michael Ricks on May 21, 09  0 Trends   2 Comments 0


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