Party Store Uses Subway Grates for Promotion

By: Jeremy Gutsche - Published: May 27, 2007   Updated: Apr 13 2011 • References: core77
You may think subway grates look nasty, but 'Surprise Party Specialists' in NYC found a way to make the grates a good time. Whenever the subway cruises by, streamers surprise you from the grate. The ad, developed by GJP Advertising, is innovative and well connected to the value proposition.

Implications - These pop up streamers will definitely add a hilariously fun party mood to the streets. I bet you can imagine the pranks that would ensue as people set up tourists to be shocked by the unsuspecting streamers. Hopefully Surprise Party Specialist have also developed a way to keep these street decor from getting filled with dirt and grime. Stats for Gratevertising Trending: Older & Mild
Research: 6,130 clicks in 469 w
Interest: 4 minutes
Concept: Gratevertising
Related: 35 examples / 27 photos
Segment: Neutral, 18-55
Comparison Set: 13 similar articles, including: fragrance-enhancing vases, bridal beauty subscriptions, and pop-up wine stores.