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Bic Says Anyone Can Be An Artist With Their Mona Lisa Spoof
Mar 4, 2009By: Vincent Salera -
Andy Warhol, along with hundreds, if not thousands of artists and advertising agencies, have used Leonardo da Vinci’s masterpiece, the Mona Lisa to get attention and exposure. So why would Bic use her once more for an advertisement? Easy, she will and will always get your attention. This ad uses Marcel Duchamp’s 1919 parody reproduction with a moustache and a goatee, relating the message that "Anyone can be an artist" with Bic pens and markers. The ad was created by advertising agency S4, Poland, with creative direction by Norbert Wawro and Peter Olszewski. The copy was written by Tytus Klepacz.