Superstar

Grabble Aims to Match Users Up with Fashion They Want to Buy

By: Laura McQuarrie - Published: May 15, 2015 • References: itunes.apple & wersm
Using Tinder as inspiration, Grabble is a fashion app that makes it easy to swipe left and right in the search for garments and accessories you'd actually wear.

Like the popular dating app, Grabble has buttons that lets its users "Throw" or "Grab" a pictured item from big name brands like Urban Outfitters, Uniqlo or Mr Porter. Once an item has caught a user's eye, they are able to save it to an in-app collection called Grabs on the Go, which is also synced to the desktop site so that a user never has to hunt twice for an item they like.

Grabble also offers features for tracking price drops, so that it's easy to take advantage of sales as they are rolled out through the site and make a purchase with the press of a single button. Stats for Fashion Matchmaking Apps Trending: Older & Buzzing
Research: 1,388 clicks in 53 w
Interest: 0.5 minutes
Concept: Grabble
Related: 69 examples / 53 photos
Segment: Females, 12-35
Comparison Set: 25 similar articles, including: app-only fashion retailers, wardrobe mapping apps, and improved dual-screen phones.