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One can understandably feel insecure tackling tricky tasks atop a stepladder, and these 'Gorilla Ladders' advertisements target these inhibitions by suggesting that their product will keep you grounded.

Using examples such as the execution of dangerous tasks, chain-sawing and electrical work, these 'Gorilla Ladders' advertisements hammer in the stability of their product as an apparatus that allows you to literally "take the ground with you."