The Gorila Bubble Gum Vintage Edition ad campaign goes "back to the good old days," as stated by its tag line. By doing so, it encourages people to do the same. Of course, reminiscing about the past may be hard for some, so the print ads help nudge them in the right direction. Three pieces of the classic gum has been unwrapped to reveal a vintage car, cassette tape and ZX Spectrum for people to chew over.
Created by BAR, an ad agency based in Lisboa, Portugal, the Gorila Bubble Gum Vintage Edition ad campaign was art directed by Luis Nora with creative direction by Diogo Anahory and José Bomtempo. It takes a nostalgically nerdy path.
Stats for Retro Gum Ads
Trending: Older & Warm
Research: 4,994 clicks in 185 w
Interest: 2.2 minutes
Concept: Gorila Bubble Gum Vintage Edition
Related: 36 examples / 28 photos
Segment: Neutral, 18-55+
Comparison Set: 13 similar articles, including: mirrored self-kissing ads, comic book knife ads, and burned clock ads.
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