This GoPro Advertisement Promotes 'The Secret Life of Pets'

By: Hayley McGlone - Jul 6, 2016
References: adweek
GoPro partnered with Illumination Entertainment, the creators of 'Despicable Me,' to create an ad that promotes the adventurous animation film, 'The Secret Life of Pets,' as well as the signature action camera. The alternating shots throughout the ad are adorably paired up between real action-packed GoPro shots and their animated animal counterparts, such as a human bungee jumping into a breathtaking ravine versus an animated dog bungee jumping to steal a hot dog.

GoPro doesn't fail to plug in its easy-to-use photo editing, by including a shot of the animals looking at all the footage together. The ad as a whole creatively sells the incredible photographic capabilities of GoPro, while simultaneously promoting the animal adventure film. GoPro is there to capture all of a pet's crazy adventures when left to their own devices.