The Goop Pop-up Shop in Chicago is a Typically Gwyneth Affair

By: Rebecca Byers - Jul 7, 2015
References: goop & elledecor
A recent glitzy pop-up shop for Gwyneth Paltrow's lifestyle blog Goop transformed a space inside Chicago's Waldorf Astoria into a visual interpretation of the website. Providing a real-life showroom for some of Paltrow's high-end decor selections, the luxurious pop-up was designed by revered interiors guru Kara Mann. The soft, elegant designs showcased at the Goop pop-up follows in the tradition of its pursuit of inspiring "your best life."

The stunning space appeared less like a shoppable experience of more of an aspirational guide to ultra-luxe living, but the Goop pop-up had a bit more in store. Featuring pieces from brands including Heather Taylor Home, 3.1 Philip Lim and Stella McCartney, the Chicago Goop pop-up shop looks a lot like an upscale take on an Anthropolgie flagship boutique.