The goCarShare app is a phenomenal concept to encourage people to fill up their empty seats if they are driving, as well as encourage car pooling, which is an environmentally friendly transportation option. Now the biggest question is what to listen to on the way to the concert.
Implications - The eco-movement has made consumers sensitive to the resources that they consume and waste. Increasingly, consumers are looking to connect with people around them to use resources that would otherwise go wasted. Companies should consider how they could connect their consumers with one another for the purposes of wasting less.