The 'GoVacuum' rap song is an unexpected approach to advertising, capitalizing on the extremely over-the-top nature of the featured cleaning product.
The GoVacuum, which is a $1 million piece made of gold, is the ultimate in luxury. Only 100 of the units are being sold and, in an attempt to promote the product, GoVacuum released an accompanying YouTube video featuring a rap song boasting the benefits of a solid gold cleaner. Though the lyrics are fairly impressive, given the content of the song, it's unclear whether this will appeal to the targeted demographic. Regardless, the video makes for an entertaining watch regardless of whether viewers can afford the product or not.
Slightly cheesy and showing that the brand can poke fun at itself, the GoVacuum rap song is sure to increase buzz over this already viral product.
Stats for Luxurious Cleaner Tunes (UPDATE)
Trending: Older & Chilly
Research: 345 clicks in 200 w
Interest: > 3 minutes
Concept: Go Vacuum Rap Song
Related: 64 examples / 49 photos
Segment: Males, 12-55
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