The new Microsoft Office 365 'Gmail Man' commercial is an unrelentingly attack on Google's perceived propensity for privacy invasion.
The Office 365 'Gmail Man' ad features a man dressed as a mailman, participating in the real-life actualization of Google's email snooping and direct marketing. We see the 'Gmail Man' as he sticks his nose inside mail and starts picking out key words, as well as offer solutions to 'problems' or conflicts discussed in the email. In a particularly comic moment, he is confronted by a child who seems to know that what the 'Gmail Man' is doing is wrong, but he brushes her off with ease.
While most users, myself included, don't seem to find Gmail's email content based, direct marketing egregious enough to warrant an account switch, the Office 365 'Gmail Man' ad showcases a captivating reason for why we should.
Stats for Vicious Competitor Attack Ads
Trending: Older & Average
Research: 1,196 clicks in 251 w
Interest: > 3 minutes
Concept: Gmail Man
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: scrumptious social media confections, email to envelope concepts, and external e-mail keyboards.
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