Scotch's T-Shirt is Specifically Designed as a Glasses Cleaner

By: Laura McQuarrie - Published: Jul 22, 2014 • References: scotch-brite & creativecriminals
When those who wear glasses don't have access to a spray glasses cleaner and a soft cloth, the next best thing is to wipe the lenses clean on your shirt. Based on this idea, Scotch created the Cleaning T-Shirt, specifically designed to keep glasses clean and smudge-free.

The orange shirt looks pretty much like a regular t-shirt, except that it has a small triangular patch on the bottom made of the blue Scotch-Brite Microfiber cloth, which ensures that the lenses of glasses aren't scratched by any harsh fabrics. The design is bold enough to be intriguing and a small tag helps to explain its purpose. The fun promotional Scotch t-shirts designed by the BBDO agency in Mexico City were given away at 3M stores as gifts. Stats for Glasses-Cleaning Shirts Trending: Older & Mild
Research: 1,393 clicks in 96 w
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Concept: "glasses Cleaner"
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Segment: Males, 18-55
Comparison Set: 18 similar articles, including: books on t-shirts, nonconformist hipster lookbooks, and pop star merit tees.