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The newly launched Gisele Bundchen BLK DNM campaign marks the company's first ever foray into the world of advertising since their launch in 2011.

Choosing supermodel Gisele Bundchen for their first ever campaign seems like a good choice for the NYC-based denim company, even if her face doesn't appear in the ad. Shot by BLK DNM'S founder and creative director Johan Lindeberg, the advertisement features Bundchen's derriere as she wears a pair of the brand's signature jeans while checking the hood of a vintage Mercedes. The campaign is accompanied by a video where Bundchen similarly refrains from showing her face other than in one image where she goes make-up less with her hair in a perfectly tousled mess.

Focusing on the product - and perhaps one of the model's best assets - the Gisele Bundchen BLK DNM campaign is sure to grab the attention of many.