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‘Girl Racers' Campaign Brings Out the Dual Airbags

By: Ayman - Published:   Updated: Aug 10 2011 • References: skytv.co.nz & adsoftheworld
Sky TV sure knows how to promote its 'Girl Racers' reality series.

The ads embrace the fact that this show combines two of every straight man's dreams: girls and cars! Zooming in on breasts, the ads use copies such as: “Dual Airbags,” “Thought provoking television,” and “Apparently there are cars in it.”

The ads were created by DDB New Zealand with executive creative director Toby Talbot, art director James Tucker and the witty copies by Simon Vicars.

Implications - Through the use of not one, but eight stunning models, this sarcastic boobvertising makes a huge impact with implants. If you too are waiting to find out who New Zealand's next Girl Racer is, this is one campaign worth checking out.

Stats for Sarcastic Boobvertising Trending: Older & Average
Traction: 24,886 clicks in 279 w
Interest: 4 minutes
Concept: Sarcastic Boobvertising
Related: 65 examples / 50 photos
Segment: Females, 18-35
Comparison Set: 24 similar articles, including: fake boobs to sell fries, parodies of fake boobs as ads, and guerrilla hotel pillows.