Ayman Helweh
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Sky TV sure knows how to promote its ‘Girl Racers’ reality series. The ads embrace the fact that this show combines two of every straight man’s dreams: girls and cars! Zooming in on breasts, the ads use copies such as: “Dual Airbags,” “Thought provoking television,” and “Apparently there are cars in it.” The ads were created by DDB New Zealand with executive creative director Toby Talbot, art director James Tucker and the witty copies by Simon Vicars.  The brand new seven-part reality series that sees eight gorgeous grid girls step behind the wheel in a high-octane competition set to determine New Zealand’s ultimate Girl Racer!
Hosted by Andrew Eggelton, contestants go head-to-head in a series of motorsport challenges designed to push them to the limit; from rally driving to drifting, Formula 1 Challenge to stock car racing, learning the key skills and techniques of racing hands on, through a course of seven adrenaline-packed episodes!
(skytv.co.nz)References: skytv.co.nz, adsoftheworld Filed In: |
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