Shen Fu Ren's Ginseng Products Feature a Minimalist Brand Identity

By: Jana Pijak - Jun 9, 2016
References: packagingoftheworld
Shen Fu Ren is a Chinese company specializing in ginseng products that promote health and wellness. Enlisting the help of design agency Lan Sesh, the brand opts for a contemporary and minimalist visual identity that rejects tradition.

Used in Chinese medicine for centuries, ginseng is a popular natural remedy that has been known to treat anything from low energy to stress and is proven to lower blood sugar and cholesterol levels.

Each of Shen Fu Ren's ginseng products boasts simple and symbolic packaging -- crisp white boxes, adorned with indigo symbols of natural elements. Whether adorned with symbols of earth, water or wind, each package is comprehensive and visually dynamic, drawing viewers in with its clean and contemporary aesthetic.