From Product Use Flowcharts to Animated Cartoon Resumes

By: Laura McQuarrie - Jul 24, 2016
In the top July 2016 branding ideas, a few of the most offbeat ways that companies are getting their names out there include edible photo books, themed tea parties and guides to pairing wine and candy.

In order to connect with a new generation of hyper-connected consumers, brands in QSR are introducing high-tech packaging systems that are connected to apps, social media and virtual reality experiences. Some of these packages also do a double duty and boast the ability to transform into useful tech devices like projectors or phone chargers.

Other emerging themes in packaging include minimalist designs and clear labeling systems that communicate the purity and quality of a product. These elements can be seen in branded packaging examples across multiple industries from fast food to high-end fashion and beyond.