The American Girl Gift Box Experience Shares Curated Surprises
Laura McQuarrie — October 7, 2019 — Life-Stages
References: americangirl & businesswire
Just in time for the start of the 2019 holiday season, American Girl is introducing its all-new Gift Box Experience, which is centered around personalization and providing kids with toys that match their own unique interests. Online, gift-givers are able to answer a few quiz questions to whittle down the choices from nearly 50 different dolls and accessories. When completing the online quiz, users are able to select a special occasion and describe the recipient with qualities like caring, curious and adventurous, and then choose dolls like Luciana, Blaire and other American Girls from the suggested choices.
Each berry-colored gift box comes with a doll, two hand-selected play packs with a special outfit and an accessory, as well as an illustrated story starter and a personalized letter from the gift-giver.
Each berry-colored gift box comes with a doll, two hand-selected play packs with a special outfit and an accessory, as well as an illustrated story starter and a personalized letter from the gift-giver.
Trend Themes
1. Personalized Toys - The trend of personalization in toys allows children to have a unique and tailored play experience.
2. Online Quiz Experiences - Interactive online quizzes are becoming popular as a way to personalize gift choices for children.
3. Curated Surprises - The trend of curated surprise gift boxes adds an element of excitement and anticipation for children receiving gifts.
Industry Implications
1. Toy Industry - The toy industry can capitalize on the demand for personalized toys by offering customizable options.
2. E-commerce - E-commerce platforms can enhance customer experience by providing interactive quizzes to help personalize gift selections.
3. Subscription Box Industry - The subscription box industry can incorporate curated surprise elements into their offerings, appealing to the desire for unique and personalized experiences.
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