Downy attempts to prove once and for all that it will make your clothes the softest they could possibly be by using giant stuffed animals in their latest ad campaign.
With help from advertising agency Grey Kuala Lumpar in Malaysia and under the guidance of creative director and art director Joseph Bong, Downy depicts three different scenarios where giant stuffed animals embrace both children and adults.
If using Downy fabric softener feels like a giant stuffed animal hug, then I'm buying 10 bottles.
Stats for Adult-Sized Stuffies
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Concept: Adult-Sized Stuffies
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Segment: Neutral, 18-35
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