Ghostbuster Improv is the latest in hilarity from Improv Everywhere, a group of dedicated individuals who channeled the epic comedic tour de force in New York's Public Library.
All your favorite characters were there (except for Slimer and the Stay Puft Marshmallow Man), and studying patrons were shocked to see everyone's favorite paranormal scientists running amok. Check out the video of the Ghostbuster Improv--it will be sure to induce large amounts of laughter.
Implications - The pattern of shocking advertisements is becoming more and more mundane as consumers are becoming numb to this tactic. By targeting the youth market with fun stunts like this flash mob, businesses can target the majority of their customers because of the heavy influence that the youth age has on the market and social media.
Stats for Ghostbusting Flash Mobs
Trending: Older & Warm
Research: 4,157 clicks in 313 w
Interest: > 3 minutes
Concept: Ghostbuster Improv
Related: 90 examples / 69 photos
Segment: Neutral, 18-55
Comparison Set: 33 similar articles, including: imaginary pet parades, pants-free flash mobs, and greeting total strangers.
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