Ghostbuster Improv Takes Over the New York City Public Library
All your favorite characters were there (except for Slimer and the Stay Puft Marshmallow Man), and studying patrons were shocked to see everyone's favorite paranormal scientists running amok. Check out the video of the Ghostbuster Improv--it will be sure to induce large amounts of laughter.
Implications - The pattern of shocking advertisements is becoming more and more mundane as consumers are becoming numb to this tactic. By targeting the youth market with fun stunts like this flash mob, businesses can target the majority of their customers because of the heavy influence that the youth age has on the market and social media.