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General Electric 'Future Folklore' Campaign Offers a Refreshing Cartoon

By: Katherine Vong - Published: Nov 20, 2011 • References: tbwa and popsop
Presented in the form of a fun, animated commercial, the General Electric 'Future Folklore' campaign shows Chinese viewers just how past ideas can inspire future innovation. This new virtual campaign comprises a series of cartoons that apply ancient Chinese myths and legends to capture how stories can eventually become reality through technological innovation.

Centered on the ideas of wisdom, belief and imagination, the General Electric 'Future Folklore' campaign illustrates how GE has turned "fantasy" into reality for the better. It was created by TBWA/TEQUILA of Shanghai and is targeted at a Chinese audience of business executives, government officials and healthcare professionals. However, General Electric is also using the ads to encourage consumers to look at their past to inspire future solutions and innovation, says Popsop.