GelaSkins have been offering beautiful adhesive artwork for your computers and your iPods for some time now, and the new GelaSkins iPhone 4 cases have arrived. Offering more than 120 designs, there's something for everyone.

Some of the artists that are featured in the GelaSkins iPhone 4 covers are Keith Haring, eBoy, Joe Sorren, Frank Miller, Lawrence Yang, Warren Mack and Saber. Pimp your iPhone 4 the right way.

Implications - North Americans highly idealize individuality. As such, they often seek to customize their possessions to differentiate themselves from their peers. Corporations that provide consumers with a means to express their individuality are likely to garner the attention of consumers as they can now satiate their desire to express themselves with minimal physical effort.