GastroMilk Ads Show Animals Trying to Escape From Stomachs

By: Ayman - Published: Jan 27, 2009 • References:
We all know how horrible stomach aches and heartburn can feel, but these ads for GastroMilk, an indigestion medicine, take things a bit too far to the creepy side.

A winner of the World Press Awards 2008 Magazine Bronze, the campaign shows the animals we eat (a pig, a chicken and a lobster) creepily trying to get out of human stomachs. The visual is a bit unsettling to say the least.

The campaign was created by Callegari Berville Grey, Paris. Stats for Indigestion Painvertising Trending: Older & Mild
Research: 5,674 clicks in 382 w
Interest: 4 minutes
Concept: Indigestion Painvertising
Related: 56 examples / 43 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: creepy painvertising, laundry machines turned into stomachs, and creepy skinvertising.