We all know how horrible stomach aches and heartburn can feel, but these ads for GastroMilk, an indigestion medicine, take things a bit too far to the creepy side.
A winner of the World Press Awards 2008 Magazine Bronze, the campaign shows the animals we eat (a pig, a chicken and a lobster) creepily trying to get out of human stomachs. The visual is a bit unsettling to say the least.
The campaign was created by Callegari Berville Grey, Paris.
Stats for Indigestion Painvertising
Trending: Older & Mild
Research: 5,673 clicks in 378 w
Interest: 4 minutes
Concept: Indigestion Painvertising
Related: 43 examples / 33 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: creepy painvertising, laundry machines turned into stomachs, and creepy skinvertising.
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