Tide's Infographic Examines All the Game of Thrones Stains From Season 4

By: Alyson Wyers - Published: Jul 3, 2014 • References: adweek & psfk
In an extremely clever marketing move, laundry detergent company Tide created an infographic documenting Game of Thrones stains. The infographic analyzes season 4 of the hit HBO TV show in terms of the stains -- from imp-sized to mountainous.

A Season of Stains breaks down the entire fourth season in terms of messy stains, including blood, dirt, food, tears, oil, wine, ale and grass. With 752 documented Game of Thrones stains (including one royal and two giant), the stains are additionally categorized into stain makers and by episode. The infographic also advertises Tide's Stain Brain app, which offers tips on stain removal.

In addition to proving their Game of Thrones expertise, Tide also shows phenomenal marketing prowess with this stain-specific strategy. Stats for Episodic Stain Stats Trending: Older & Mild
Research: 710 clicks in 98 w
Interest: 0.6 minutes
Concept: Game Of Thrones Stains
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: messy spaghetti dog ads, minimalist fantasy characters, and ultra compact spray packaging.