These New G FUEL Energy Drinks Come in Two Options
Michael Hemsworth — August 6, 2021 — Marketing
These new G FUEL energy drinks have been unveiled by the brand ahead of the September 2021 release of the Venom: Let There Be Carnage film that will provide avid fans with a way to prepare for the sequel in a flavorful way.
The energy drinks come in the form of the Black Ooze and the Red Ooze, which are both limited-edition and available now for preorder through August 6, 2021 or while supplies last. The Black Ooze flavor is reported to feature a sweet, refreshing profile while the Red Ooze boasts a sour cherry profile with both containing 140mg of caffeine per serving.
EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment Jeffrey Godsick spoke on the new G FUEL energy drinks saying, "We’re delighted for the opportunity to team up with G FUEL. The combination of their strong brand attitude and the smart and distinct creative they developed for our collaboration will resonate with and excite Venom: Let There Be Carnage fans."
The energy drinks come in the form of the Black Ooze and the Red Ooze, which are both limited-edition and available now for preorder through August 6, 2021 or while supplies last. The Black Ooze flavor is reported to feature a sweet, refreshing profile while the Red Ooze boasts a sour cherry profile with both containing 140mg of caffeine per serving.
EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment Jeffrey Godsick spoke on the new G FUEL energy drinks saying, "We’re delighted for the opportunity to team up with G FUEL. The combination of their strong brand attitude and the smart and distinct creative they developed for our collaboration will resonate with and excite Venom: Let There Be Carnage fans."
Trend Themes
1. Film-inspired Energy Drinks - Energy drink brands can capitalize on popular movies and TV shows by releasing limited-edition flavors that cater to avid fans.
2. Limited-edition Flavors - Limited-edition flavors can create a sense of exclusivity, urgency, and FOMO among consumers who are more likely to make a purchase to avoid missing out on the product.
3. Partnerships with Media Companies - Energy drink brands can partner with movie studios, TV networks, and other media companies that have a loyal fan base to create co-branded products and cross-promote each other's brands.
Industry Implications
1. Energy Drinks - Energy drink brands can benefit from releasing limited-edition flavors that create a buzz among consumers and drive sales.
2. Movie and TV Merchandising - Movie studios, TV networks, and other media companies can partner with energy drink brands to create co-branded products that capitalize on the popularity of their IP and expand their merchandising opportunities.
3. Marketing and Advertising - Marketing and advertising agencies can help energy drink brands create engaging and impactful campaigns around limited-edition flavors and partnerships with media companies to reach their target audience and drive brand awareness and loyalty.
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