Mini Wheats Staged a Fun Dating Event Where Kids Were in Control

By: Laura McQuarrie - Jul 18, 2015
References: youtube & marketingmag
Many instances that should be fun dating events are often turned into stressful situations that are filled with the pressure of trying to make a good first impression. In order to get people to lighten up, Mini Wheats put together a speed dating event where kids were totally in control.

One female dater was given an ear piece so that she could hear the directions given to her by kids in a nearby room. Some of the outrageous things the kids had her do included stuffing pencils up her nose and and interrupting a date to walk her imaginary pet. All of this ties in to the brand's 'Feed Your Inner Kidult' initiative.

Kellogg Canada also released the equally hilarious 'Kids Secretly Control a Fitness Class,' which also reminds people to lighten up and find their inner "kidult."