The 'Fujifilm Finepix XP' Campaign Promotes its Latest Feature

By: Meghan Young - Published: Jan 15, 2012 • References: & ibelieveinadv
Capturing genuine candid moments can result in blurry images, but the 'Fujifilm Finepix XP' campaign shows that will not be the case with this camera. Amateur photographers will not have to stop the action in order to shoot the best possible photo, freezing the moment forever.

Conceived and executed by Longplay 360, an ad agency based in Sao Paolo, Brazil, the Fujifilm Finepix XP campaign centers around images of children, who are perfect examples of unexpected energy and unpredictable movement. Parents armed with the Finepix XP shock system can be assured that "nothing shakes [their] photos," as the ad campaign’s tag line states.

The Fujifilm Finepix XP campaign features crisp captures that would make any person proud. Stats for Jumping Youth Camera Ads Trending: Older & Chilly
Research: 1,699 clicks in 227 w
Interest: 3.6 minutes
Concept: Fujifilm Finepix XP Campaign
Related: 53 examples / 41 photos
Segment: Neutral, 12-55
Comparison Set: 20 similar articles, including: hungry brain ads, controversial fitness campaigns, and surrealist activewear campaigns.