Fruittella Summer Fruits Have Been Expanded with a New Flavor
Michael Hemsworth — November 13, 2021 — Marketing
References: perfettivanmelle & talkingretail
The Fruittella Summer Fruits candies have been expanded by the brand to include a new flavor in a bid to make the produce even more compatible with the preferences of UK consumers.
The candy now comes in a blackberry flavor, which was found by brand owner Perfetti Van Melle (PVM) to be the second favorite flavor in the UK after strawberry. The candies will thus now come in strawberry, lemon, orange and blackberry in both its stick form as well as the Favourites multipack format.
The new flavor within the Fruittella Summer Fruits candies is hoped by the brand to continue to increase popularity amongst consumers, which comes on the heels of a 24.4% sales growth for the brand over the past 12 weeks.
The candy now comes in a blackberry flavor, which was found by brand owner Perfetti Van Melle (PVM) to be the second favorite flavor in the UK after strawberry. The candies will thus now come in strawberry, lemon, orange and blackberry in both its stick form as well as the Favourites multipack format.
The new flavor within the Fruittella Summer Fruits candies is hoped by the brand to continue to increase popularity amongst consumers, which comes on the heels of a 24.4% sales growth for the brand over the past 12 weeks.
Trend Themes
1. Consumer-driven Candy Flavors - Increasing customer preference in candy flavors drives innovation opportunities for brands to expand their product lines.
2. Fruit-inspired Candies - Candy brands have the opportunity to experiment with different fruit-inspired flavors for their products to cater to consumer demands.
3. Multipack Candy Offerings - Offering multipack candy options with a range of flavors increases customer satisfaction and could boost sales growth for candy brands.
Industry Implications
1. Candy Manufacturing - Candy manufacturers can capitalize on consumer-driven demand for unique flavor profiles to drive growth in their industry.
2. Food Retail - Food retailers can benefit from partnering with candy brands that offer trendy and popular products to expand their product portfolio.
3. Snack Food Manufacturing - Snack food manufacturers can explore creating fruit-flavored candy products to cater to consumer preferences for healthier snacks.
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