The Chuculat Fresh Fruit Cocktails are Vibrantly Branded

By: Michael Hemsworth - Nov 23, 2016
References: behance.net & packageinspiration
A number of consumers are shifting away from libations like beer and wine in favor of fruitier alternatives, which the Chuculat fresh fruit cocktails look to help satisfy. Packaged in pouches to enable easy storage and pouring, the Chuculat cocktails feature a playful approach to prepackaged cocktails that speaks to Millennial and of-age Gen Z consumers.

Each of the Chuculat cocktails are made using fresh fruit ingredients that are GMO-free and are intended to be a way to indulge without going over the top. The addition of fresh ingredients into the Chuculat cocktails allow them to be more balanced: the alcohol offers a way to relax or have fun, while the fresh fruit helps provide nutrients.

The packaging for Chuculat cocktails is the design work of Agnieszka Szulc.