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Free Range People Edit
London's Great Outdoors Tourism Ad

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Free Range People
London's Great Outdoors Tourism Ad
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Free Range People - London's Great Outdoors Tourism Ad (GALLERY)
London's Great Outdoors Tourism Ad
 Published: Jun 1, 08
Comments: 1 Views: 2,254

City officials recently launched this fun “Be a free range Londoner” campaign as part of their London’s Great Outdoors: Visit London tourism initiative.

The print ads depict people as free range eggs enjoying London’s great outdoors, like parks, canals and bars. The campaign invites you to explore over 90 square miles of beautiful open parkland, 678 alfresco pubs and bars, and 40 miles of scenic river walks.

I love the metaphor of free range eggs which was thought up by creative director Damon Collins and art directors Dan Hubert & Amber Casey for Rainey Kelly Campbell Roalfe Y&R ad agency, UK. The ads were photographed by Dave Stewart and retouched by Mark Kendrick.

 References:  visitlondon, adsoftheworld

Filed In:  marketing,  print,  travel,  world








Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Free Range People or comment about London's Great Outdoors Tourism Ad.

Favorited by Bianca Bartz on Jun 1, 08
Bianca Bartz on Jun 1, 08  4,514 Trends   3,562 Comments
Cute, I love this ad. I wish more cities promoted outdoor tourism!
Bianca Bartz on Jun 1, 08  4,514 Trends   3,562 Comments 0


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Free Range People